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We are a team of professionals from various fields who share a common goal – supporting companies in their growth and development.
We work with dozens of experts to deliver the most effective solutions tailored to the needs of our clients
Witold Siekierzyński
Witold Siekierzynski, PhD, is the founder and partner at B‑Water Consulting Group. He is an expert in marketing, public relations, negotiations, market communication and digital transformation, as well as a behavioral economist and economic psychologist. He earned his PhD with distinction from Lazarski University (in economics and finance) and holds a master’s degree in psychology from the University of Warsaw. He has also completed, with distinction, programs at the London School of Public Relations and a course in Practical Rhetoric and Criticism at the Institute of Literary Research of the Polish Academy of Sciences.
For more than twenty‑five years he has been an academic lecturer and trainer. He is an Assistant Professor at the Faculty of Economics and Management at Lazarski University and a long‑standing collaborator of other leading universities, including SWPS University, Kozminski University, AGH University of Krakow and the Cracow University of Economics. He teaches courses in financial psychology, change management, communication, crisis communication and public speaking at degree, postgraduate and MBA programs.
For many years, as an expert, manager and independent consultant, he has led and supported numerous projects in relationship marketing, loyalty programs, innovation, professional services for business, negotiations and accessibility, particularly in the area of communication.
He gained his professional experience in the telecommunications and financial sectors, delivering international projects, including the development of payment services within the Orange and Deutsche Telekom groups. As Spokesperson and Director of the Communications Office at eService, he was responsible for creating and implementing marketing and communication strategies for the company and its subsidiaries in Poland and across Central and Eastern Europe. He is the initiator and co‑author of some of the most important international studies for the payments industry, including “Attitudes towards Payment Methods” and “How COVID‑19 Changed the Shopping and Payment Habits of Europeans”.
At B‑Water Consulting Group he supports companies from various sectors (including logistics, IT, healthcare, legal services, luxury goods and specialized B2B services) in innovation and offer development, communication and marketing, high‑stakes negotiations, as well as in building managerial competences in public speaking and crisis management.
Outside of work, he pursues nature photography and sports and is actively involved in social initiatives in the fields of culture and the promotion of entrepreneurship.
Robert Pogorzelski
An experienced manager with many years of experience in various aspects of business and international cooperation - professionally associated with international companies (Germany, Austria, China) since the 1990s.
He studied philosophy and economics (including management of business entities and ISZ - Information Management Systems). He managed companies (including the Polish branch of the Chinese Unigroup holding affiliated with Tsinghua University in Beijing), dealt with CRM (Customer Relationship Management) activities, consulted and supervised business projects in relations between Polish and foreign entities, including negotiating long-term commercial contracts .
As one of the founders of B-Water Group, he runs, among others, projects in the field of coordination of activities of employers' organizations and industry associations. Since 2015, as the operational director of the Polish Association of Installation Engineers and Technicians (PSIiTM), and then the Platform of Installation Engineers and Technicians (PIiTM), he coordinates industry activities (conferences, seminars, workshops, fairs) and supports projects related to the fields of Industry 4.0: automation and robotization of production processes and cybersecurity.
Since January 2023, he has also been the operational director of the Union of Producers and Employers of the Biogas and Biomethane Industry, where he is responsible, among other things, for the management of renewable energy projects: a series of workshops on the operation of agricultural biogas plants (nationwide) and the creation of the Industry Skills Center (BCU) in the field of renewable energy, specializing in "bioenergy".
For as long as he can remember, he has been interested in the culture and philosophy of the Far East, an enthusiast and practitioner of martial arts and sports.
Robert Pogorzelski
An experienced manager with many years of experience in various aspects of business and international cooperation - professionally associated with international companies (Germany, Austria, China) since the 1990s.
He studied philosophy and economics (including management of business entities and ISZ - Information Management Systems). He managed companies (including the Polish branch of the Chinese Unigroup holding affiliated with Tsinghua University in Beijing), dealt with CRM (Customer Relationship Management) activities, consulted and supervised business projects in relations between Polish and foreign entities, including negotiating long-term commercial contracts .
As one of the founders of B-Water Group, he runs, among others, projects in the field of coordination of activities of employers' organizations and industry associations. Since 2015, as the operational director of the Polish Association of Installation Engineers and Technicians (PSIiTM), and then the Platform of Installation Engineers and Technicians (PIiTM), he coordinates industry activities (conferences, seminars, workshops, fairs) and supports projects related to the fields of Industry 4.0: automation and robotization of production processes and cybersecurity.
Since January 2023, he has also been the operational director of the Union of Producers and Employers of the Biogas and Biomethane Industry, where he is responsible, among other things, for the management of renewable energy projects: a series of workshops on the operation of agricultural biogas plants (nationwide) and the creation of the Industry Skills Center (BCU) in the field of renewable energy, specializing in "bioenergy".
For as long as he can remember, he has been interested in the culture and philosophy of the Far East, an enthusiast and practitioner of martial arts and sports.
Andrzej Lechowicz
More than 20 years of experience in the PR industry. In the years 2005-2014 he worked on the healthcare teams at the Hill+Knowlton and Fleishman-Hillard agencies. He carried out PR and PA campaigns for companies from the pharmaceutical sector such as: Novartis, Baxter, J&J, Abbott, GSK, Amgen, Lilly. He worked on campaigns for Philips Healthcare, including: Philips Index Study of the quality of life of Poles 2010.
He graduated in biology from the University of Warsaw, after graduation he was a lecturer at the Medical University of Warsaw, at the Department of Medical Microbiology and at the Department of Transplantology. He gained his experience in the world of PR in the 1990s at First Public Relations, and later worked at the Independent Press Agency.
At B-Water since 2014, he provides consultancy for companies and institutions from the medical and pharmaceutical industries – including the role of spokesperson. He worked on educational campaigns of the Representation of the European Commission in Poland and in educational and social campaigns "Alcohol. Always responsibly” and “A better start for your child” for ZPPPS. He conducts training in the field of media relations, crisis communication and strategic workshops and assists with the communication activities of patient organizations.
An enthusiast of board and computer games, film music and good literature. For many years, he worked on communication activities for the prestigious Janusz A. Zajdel Literary Award.
Grzegorz Michałek
He has twenty years of experience in serving corporate and institutional clients in advertising, PR and MICE agencies. He has been a freelancer since 2012. Thanks to his diverse experience, he skillfully combines competences in the areas of communication, marketing, project management and training.
He is a graduate of the Faculty of Journalism and Political Science at the University of Warsaw - specialization in political marketing.
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In recent years, he has led communication projects related to, among others: promoting the idea of Business Angels and supporting start-ups in Poland (Konfederacja Lewiatan, Lewiatan Business Angels), educational campaigns on health and social problems (Baxter Healthcare, Novartis and the Representation of the European Commission in Poland), long-term product campaigns in the industrial and HoReCa industries ( Fluke BV, Da Grasso). Currently, he is focused on advisory and strategic activities for medical entities in the areas of otolaryngology and ophthalmology.
As a fan of fantasy and literature, he has been actively involved in the promotion of non-commercial cultural projects for many years (Polcon, Janusz A. Zajdel Literary Award).
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Grzegorz Michałek
He has twenty years of experience in serving corporate and institutional clients in advertising, PR and MICE agencies. He has been a freelancer since 2012. Thanks to his diverse experience, he skillfully combines competences in the areas of communication, marketing, project management and training.
He is a graduate of the Faculty of Journalism and Political Science at the University of Warsaw - specialization in political marketing.
In recent years, he has led communication projects related to, among others: promoting the idea of Business Angels and supporting start-ups in Poland (Konfederacja Lewiatan, Lewiatan Business Angels), educational campaigns on health and social problems (Baxter Healthcare, Novartis and the Representation of the European Commission in Poland), long-term product campaigns in the industrial and HoReCa industries ( Fluke BV, Da Grasso). Currently, he is focused on advisory and strategic activities for medical entities in the areas of otolaryngology and ophthalmology.
As a fan of fantasy and literature, he has been actively involved in the promotion of non-commercial cultural projects for many years (Polcon, Janusz A. Zajdel Literary Award).
Do you need support in growing your company?
"We offer solutions to firms just starting up as well as mature companies looking for ways to expand into new markets.ts
Witold
Siekierzyński
